When it comes to search engine optimization (SEO), everyone claims to be an expert. We aim to disspell some of myths of SEO while shedding light on some of the important facets of SEO techniques.
SEO stands for Search Engine Optimization. It refers to many techniques and theories about how Google and Bing rank websites and how to implement your website in a way that gains favor with the search engines. .
Meta tags are a place to optimize for keywords, titles and descriptions so crawlers would know more about your page contents. Search engines use this data (not usually viewable on the user screen) to determine the content and relevance of the web page. .
Inbound links are links on a page on your site from other websites that link to your content. This is very valuable for SEO. Google was the first to use inbound links are a vote for your website. The more 'votes' you have for your website, the better the website can rank.
This is a file located in the root of your website folder that tells search engines which pages or folders you would allow them to crawl and which ones you don't.
This file acts as an index of all the pages on your site. It's a sort of quick reference for search engines of content that you would like to have indexed. .
Search engines cannot read images, but they do read text. The alt text image tags help them figure out what the images are all about. Additionally, if a page doesn't load for some reason, you can still find out what the images are by reading the alt text.